This week is different. Quinn found an article that’s so important for the mattress industry, we wanted to make sure you heard it.
On December 21, 2020, The Atlantic Magazine published “The Mysterious Link Between Covid19 and Sleep,” a piece that highlights how melatonin could be a knight in shining armor in the fight against a raging pandemic.
The article digs into studies about how melatonin and sleep could unlock a cure and alter the long term effects of COVID. Currently there are eight clinical studies reviewing the correlation between sleep and COVID-19.
In our industry, it’s important we continue highlighting the health benefits of sleep and connect them to the products we sell. It’s a revolutionary time to increase our relevance with consumers. But, we have to be intentional about telling that story.
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