Tag Archives: nectar

Top 2 Takeaways from 2020 at the furniture today bedding conference

During a live speech at Furniture Today’s first ever virtual Bedding Conference, Mark Kinsley and Mark Quinn recorded a podcast and gave the audience two big takeaways for 2020.

1. You win in the transitions — and during transitions (like this one). When a customer steps out of their car and walks to the door of your store, that’s a transition. After a shopper selects their mattress, there’s a transition from that moment until they walk out the door with their receipt. In broader terms, there’s a massive transition taking place due to COVID and how retailers will adjust to new realities. Thoughtful businesses win in the transitions because that’s where there are opportunities for delight—or to address failures that can be fixed. Listen to the Jesse Cole episode for more flavor. 

2. Media effect of stores. Doug Stephens introduced Dos Marcos to this idea this idea in his crystal ball podcast. When a brand places their products in a store, often the store acts more like a media outlet that introduces customers to the product. Customers may not buy from the store at that moment, but instead go online to complete the purchase. During the conference, Resident Home’s Bob Muenkel described how Nectar is partnering with like minded retailers and investing ad dollars in those markets. Nectar will likely see a boost in online sales in those markets, which speaks to the media effect. It’s important that retailers understand the media effect of having certain goods in their store and develop strategies to open a relationship with every person who walks through the door. Doorcounts is one way to ensure each footprint becomes a prospect instead of letting that person leave and go buy online from a competitor.

Those are Dos Marcos’ two top takeaways so far for 2020. What did you find most useful or insightful from the #FTBedCon? Tell us on Facebook or Instagram.

Thanks to Dave Perry and the team at Furniture Today for having Dos Marcos speak and for hosting a great conference.



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Nectar’s Founders reveal secrets to driving foot traffic

Nectar’s founders Ran Reske and Eric Hutchinson talk about how one the fastest growing bedding brands on the planet is moving into retail — and doing all they can to drive foot traffic. Nectar’s creative advertising and product positioning has made the brand a standout in the crowded direct to consumer space.

In this  interview, you’ll see how this explosive D2C brand is picking partners and investing huge amounts of money in strategic marketing. About Nectar’s Founders: Before Nectar, Eric started several companies including Madison Reed, a direct to consumer hair care brand. Ran (pronounced Ron) served in the Israeli army, played pro basketball, and worked at a venture capital fund. 

The Nectar brand is part of Resident Home, which has a portfolio of brands including Dreamcloud, Awara, Bundle,  Level Sleep, and Wovenly.