Tag Archives: foot traffic

ANNOUNCING THE DOS MARCOS BOOK NAME

Mark Quinn said it best, “We don’t want retailers to survive. We want them to thrive.”  In this week’s episode, we reveal the name of our new book, 

“Come Back to Bed: Attract More Foot Traffic And Make People Fall In Love With Your Store. “

As your Sleep Industry Guides, Dos Marcos has traveled the mattress universe looking for tried-and-true foot traffic drivers. Over the years we’ve gathered dozens of ideas that have been implemented by real retailers. But the book is more than a list of ways to attract foot traffic; Dos Marcos will show you how to build a brand people love, connect with people in a meaningful way, and truly differentiate your business from the competition. 

Here’s a taste of what’s inside the book, a snippet from Chapter 3 that touches on why mattress and furniture stores have to change and adapt to be here tomorrow. 

“We live in an attention economy. If you capture people’s attention, you can get paid. Fail to make people look and listen and business will suffer. Offer the same products sold at a dirty window store down the road and you’ll be commoditized. Avoid building value in your products and no one will care what you’re selling. Promote only price and item and someone will beat your price.”

You need to differentiate….

{…}To generate foot traffic and sales you have to give people a compelling reason to put on pants and stop shopping at Amazon.com.

You have to decide to do it differently.

{…}A shift takes place when you decide to do it differently. Suddenly you go from playing basketball against giants to running sprints against sloths. No one can keep up. They don’t understand what you’re doing or why you’re doing it. They scoff and criticize. They sneer and talk trash. And then one day you’ll see those trash talkers trying to play your game. At first you’ll be upset. Don’t worry. It won’t take long before your competitor realizes they’re the sloth and you’re the track star. If someone else plays your game, you’ll be better at it. A key piece of your game will be dedicated to something fun, meaningful, and magical—connecting with people. That’s where we’re heading next.”

We describe in detail over 70 tested methods for driving foot traffic. We incorporate the wisdom of heavy hitters in the industry such as Jim “Mattress Mack” McInvgale, Harry Roberts, Steve Rusing and many more. We lament over some of our own personal failures, and we did all this so that you could walk away with a one-stop-shop book designed to take your business from ordinary to extraordinary.


THANKS TO OUR SPONSORS


Follow Us On Social

La-z-Boy Chain ceo on launching 5,000 ideas in one year

Brad Parker is the founding partner of Doorcounts and the CEO of a six-store chain of La-Z-Boy Furniture Galleries located in the Portland, Oregon area.

In the episode, we trace the origins of the first door counter back to Peter, a Russian transplant who spoke no English and put together an innovative ticker to monitor how many people walked into Brad’s stores.

You’ll find out how Brad’s team became lean practitioners and implemented TWI Training (combining doing and teaching). Why does Brad have his team tie a Fire Underwriter’s Knot on the first day of TWI training? That conversation kicks in at the one-hour mark, so keep listening.

Also, discover how Brad’s group generated 5,000 ideas in one year with less than 100 employees, implemented all of them, and won the Shingo Prize for Research (it’s a big deal).

We cover surfing to work, sleeping in recliners, and our Wizard Academy connection.

One thing we didn’t get to is the all-new foot traffic report you can get direct to your inbox. If you’re curious to find out how your store traffic compares to nearly 700 other mattress and furniture stores in the USA and Canada then subscribe to the Retail Traffic Index by Doorcounts—a daily digest of the previous day’s average foot traffic.

Also, if you’re looking for the radio spots we mention around the 43:30 mark, head to our Facebook page.

Thanks a million to Brad and the entire team at Doorcounts for all their support and for creating incredible tools and technology that are having a positive impact on retailers.


SPECIAL THANKS TO OUR SPONSORS


Follow Us On Social

Nectar’s Founders reveal secrets to driving foot traffic

Nectar’s founders Ran Reske and Eric Hutchinson talk about how one the fastest growing bedding brands on the planet is moving into retail — and doing all they can to drive foot traffic. Nectar’s creative advertising and product positioning has made the brand a standout in the crowded direct to consumer space.


In this  interview, you’ll see how this explosive D2C brand is picking partners and investing huge amounts of money in strategic marketing. About Nectar’s Founders: Before Nectar, Eric started several companies including Madison Reed, a direct to consumer hair care brand. Ran (pronounced Ron) served in the Israeli army, played pro basketball, and worked at a venture capital fund. 


The Nectar brand is part of Resident Home, which has a portfolio of brands including Dreamcloud, Awara, Bundle,  Level Sleep, and Wovenly.

SPECIAL THANKS TO OUR SPONSORS


FOLLOW US ON SOCIAL MEDIA