La-z-Boy Chain ceo on launching 5,000 ideas in one year

Brad Parker is the founding partner of Doorcounts and the CEO of a six-store chain of La-Z-Boy Furniture Galleries located in the Portland, Oregon area.

In the episode, we trace the origins of the first door counter back to Peter, a Russian transplant who spoke no English and put together an innovative ticker to monitor how many people walked into Brad’s stores.

You’ll find out how Brad’s team became lean practitioners and implemented TWI Training (combining doing and teaching). Why does Brad have his team tie a Fire Underwriter’s Knot on the first day of TWI training? That conversation kicks in at the one-hour mark, so keep listening.

Also, discover how Brad’s group generated 5,000 ideas in one year with less than 100 employees, implemented all of them, and won the Shingo Prize for Research (it’s a big deal).

We cover surfing to work, sleeping in recliners, and our Wizard Academy connection.

One thing we didn’t get to is the all-new foot traffic report you can get direct to your inbox. If you’re curious to find out how your store traffic compares to nearly 700 other mattress and furniture stores in the USA and Canada then subscribe to the Retail Traffic Index by Doorcounts—a daily digest of the previous day’s average foot traffic.

Also, if you’re looking for the radio spots we mention around the 43:30 mark, head to our Facebook page.

Thanks a million to Brad and the entire team at Doorcounts for all their support and for creating incredible tools and technology that are having a positive impact on retailers.


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CEO of 24 Ashley HomeStores invests in memory makers

Charlie Malouf is the CEO of Broad River Retail,  a top 50 retailer operating 24 Ashley HomeStores in North Carolina, South Carolina, and Georgia. He’s purpose driven leader whose focus on culture and people shines through in his business. 

The associates at Broad River Retail are called Memory Makers and the company holds an annual event called “Purpose 8/28” where they invite leaders to inspire their team and expand their perspective. 

Charlie believes in the power of moments and focuses on how to win in transitions. Get your pen and paper handy because Charlie Malouf delivers ideas you can put into practice to become better in business and life.  


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Becoming the face of miskelly’s mattress: the dr. v story

Dr. V has become a well-known figure in the mattress industry, even earning Furniture Today’s Retail Giants of Bedding award in 2018. 

The one-and-only Alan Vonderhaar recounts his early days going from the waterbed world to landing a job at Miskelly’s—and eventually putting on a lab coat to create the character that became the face of Miskelly’s mattress for the past 25 years. 

At 22 years old, Vonderhaar found himself driving through Jackson, Mississippi and noticed a lack of waterbed stores. He went to Denny Boyd, his boss at the time, and told him he’d like to leave St. Louis and open a store in Jackson. 

Vonderhaar opened Sunset Waterbeds and operated it for ten years before waterbed sales started going away and he found a permanent home at Miskelly’s. 

Thanks to Dr. V for sharing your story, passing along some of your wisdom, and for your friendship. 


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How to make money like Keith Moneymaker

Keith Moneymaker is the bearded Crossfitter with a big heart who’s selling sleep and changing lives in North Carolina.

Moneymaker (yep, that’s his real name) is president of Sweet Dreams Mattresses & More with two locations in Southern Pines and Sanford, North Carolina.

After Hurricane Mathew devastated parts of the Carolinas in 2016, Keith noticed months and months had passed and many families were still living in shelters and had a need for mattresses and furniture. He created the Dreams 4 All Foundation to give back and support the recovery efforts.

We connected with Keith on Instagram (@dosmarcospodcast) and loved his heart for serving others and his effervescent energy.


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Top 2 Takeaways from 2020 at the furniture today bedding conference

During a live speech at Furniture Today’s first ever virtual Bedding Conference, Mark Kinsley and Mark Quinn recorded a podcast and gave the audience two big takeaways for 2020.

1. You win in the transitions — and during transitions (like this one). When a customer steps out of their car and walks to the door of your store, that’s a transition. After a shopper selects their mattress, there’s a transition from that moment until they walk out the door with their receipt. In broader terms, there’s a massive transition taking place due to COVID and how retailers will adjust to new realities. Thoughtful businesses win in the transitions because that’s where there are opportunities for delight—or to address failures that can be fixed. Listen to the Jesse Cole episode for more flavor. 

2. Media effect of stores. Doug Stephens introduced Dos Marcos to this idea this idea in his crystal ball podcast. When a brand places their products in a store, often the store acts more like a media outlet that introduces customers to the product. Customers may not buy from the store at that moment, but instead go online to complete the purchase. During the conference, Resident Home’s Bob Muenkel described how Nectar is partnering with like minded retailers and investing ad dollars in those markets. Nectar will likely see a boost in online sales in those markets, which speaks to the media effect. It’s important that retailers understand the media effect of having certain goods in their store and develop strategies to open a relationship with every person who walks through the door. Doorcounts is one way to ensure each footprint becomes a prospect instead of letting that person leave and go buy online from a competitor.

Those are Dos Marcos’ two top takeaways so far for 2020. What did you find most useful or insightful from the #FTBedCon? Tell us on Facebook or Instagram.

Thanks to Dave Perry and the team at Furniture Today for having Dos Marcos speak and for hosting a great conference.


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Nectar’s Founders reveal secrets to driving foot traffic

Nectar’s founders Ran Reske and Eric Hutchinson talk about how one the fastest growing bedding brands on the planet is moving into retail — and doing all they can to drive foot traffic. Nectar’s creative advertising and product positioning has made the brand a standout in the crowded direct to consumer space.


In this  interview, you’ll see how this explosive D2C brand is picking partners and investing huge amounts of money in strategic marketing. About Nectar’s Founders: Before Nectar, Eric started several companies including Madison Reed, a direct to consumer hair care brand. Ran (pronounced Ron) served in the Israeli army, played pro basketball, and worked at a venture capital fund. 


The Nectar brand is part of Resident Home, which has a portfolio of brands including Dreamcloud, Awara, Bundle,  Level Sleep, and Wovenly.

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Serta Simmons Explains COVID Killing Mattress Tech

Can a mattress kill COVID?

Dos Marcos chatted with team members from Serta Simmons Bedding about their new HeiQ Viroblock™ technology.

On the show you’ll hear from Sheri McGuire, Vice President of Advanced Technology, and Gregg Schweir who is Head of Innovation with SSB. SSB partnered  with Switzerland-based HeiQ Group to create the antiviral mattress.

HeiQ Viroblock technology has previously been approved by the European Medical Device Directive for antiviral use in medical personal protective equipment such as N95 equivalent mask.

The big question now: if these mattresses end up on retail floors, what will salespeople be able to say? Can they make claims?

Listen to find out more about a possible trend that could emerge in the mattress world. 

THANK YOU TO OUR DOS MARCOS SPONSORS

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Watch the live video of most episodes at Facebook.com/dosmarcospodcast.

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Tempur + Sealy’s Research Shows Rewired Brains

Get ready to feel the Burn! TSI’s John Burn unveils new research showing how consumers have changed and how that’ll impact mattress retailers. 

What are the big trends?

  1. The concern for safety and security is shifting to a permanent behavior.
  2. The number two factor leading to shopper conversion is the combination of RSA quality and shopper privacy.  You’ll have to listen to discover the number one factor. 
  3. There are more ‘Sleep Maximizers’ and ‘Discerning Decorators’ shopping for mattresses right now. 

Coming up August 26th, TSI has a virtual get together for retailers where they’ll expand on the research and show you how to capture growth now, while business is hot.

Head to RetailHasChanged.com to register. 

Nationwide Help Center 

Nationwide Marketing Group has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers.

For Dos Marcos listeners seeking expert advice as they navigate the changing environment, we have an email address for you to use: help@nationwidegroup.org.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Podium

Podium is the ultimate messaging platform.

Podium consolidates text and messaging channels into one easy-to-use system.

During COVID, mattress and furniture retailers have experienced a huge influx of questions and inquiries from people wanting to do business in a contact-free manner.

Podium allows businesses to generate a link and request payments via text, no customer log-in required!

You can try Podium Starter for free right now.  Head over to Podium.com/dos today and start capturing more business!

Doorcounts

Join us in welcoming our new sponsor, Doorcounts!

Foot traffic is expensive. Do you know what’s more costly? We call it “Track Lack.”

If you lack the ability to track who’s coming into your store and what happens while they’re there (and after they leave), you could have a severe case of “Track Lack.” 

Doorcounts is a tracker and a connector. Doorcounts Connects: 

1. A smart camera to a CRM database. 

2. Every customer to a salesperson.

3. Better insights to your business decisions. 

4. More sales to grow your business faster.

Here’s how Doorcounts works:  1) a camera sends a photo to the next salesperson’s smartphone. 2) the salesperson then records details in a CRM database and upboard from their phone 3)  actions can be automatically scheduled and/or fulfilled 4) you never miss another sales opportunity. 

We’re really excited to partner with Doorcounts. Check out Doorcounts.com today and tell them Dos Marcos sent you! 

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

BIG Bedding Demand and a Screeching Supply Chain

As consumer mattress demand takes on a runaway-train-pace,  manufacturers are experiencing supply chain problems.

Spunbond material used for fabric-encased coils is being gobbled up for the medical PPE used to guard against coronavirus. Leggett & Platt has moved to a needle punch product that’s more expensive and many suppliers are facing similar raw materials issues.  

Foam, fabric, and sewing operations are all experiencing set-backs. Dos Marcos wonders, “Who would have predicted a scenario where mattress demand spiked amidst a global pandemic?” 

Mark your calendar because Mark and Mark are set to do a live podcast with the co-CEOs of Nectar at 12 p.m. CST, Aug. 11th. And coming up at 1 p.m. Aug. 18, the duo is hosting a session during Furniture Today’s virtual Bedding Conference.  

Podium

Welcome to our new sponsor, Podium! Podium is the ultimate messaging platform.

Podium consolidates text and messaging channels into one easy-to-use system. During COVID, mattress and furniture retailers have experienced a huge influx of questions and inquiries from people wanting to do business in a contact-free manner.

Podium allows businesses to generate a link and request payments via text, no customer log-in required! You can try Podium Starter for free right now.  

Head over to Podium.com/dos today and start capturing more business!

Nationwide Help Center 

Nationwide Marketing Group has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers.

For Dos Marcos listeners seeking expert advice as they navigate the changing environment, we have an email address for you to use: help@nationwidegroup.org.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Doorcounts

Join us in welcoming our new sponsor, Doorcounts!

Foot traffic is expensive. Do you know what’s more costly? We call it “Track Lack.”

If you lack the ability to track who’s coming into your store and what happens while they’re there (and after they leave), you could have a severe case of “Track Lack.” 

Doorcounts is a tracker and a connector. Doorcounts Connects: 

1. A smart camera to a CRM database. 

2. Every customer to a salesperson.

3. Better insights to your business decisions. 

4. More sales to grow your business faster.

Here’s how Doorcounts works:  1) a camera sends a photo to the next salesperson’s smartphone. 2) the salesperson then records details in a CRM database and upboard from their phone 3)  actions can be automatically scheduled and/or fulfilled 4) you never miss another sales opportunity. 

We’re really excited to partner with Doorcounts. Check out Doorcounts.com today and tell them Dos Marcos sent you! 

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

7 Habits of Super Successful Mattress Retailers

How do mattress retailers reclaim their position as experts in their marketplace? Jeff Giagnocavo’s new book has answers and action items.

Jeff is the owner of Gardner’s Mattress & More in Lancaster, Pennsylvania. He’s authored a new book called 7 Habits of Super Successful Mattress Retailers. It’s a short book designed to be read in about an hour and put into action immediately.

Jeff says mattress retailers can begin leveraging the habits outlined in the book to create the type of business they love owning. 

The book also introduces the opportunity for mattress retailers to join the National Association of Sleep Better Specialists.

Jeff said the goal of the association is for retailers to build and maintain their own 5-Star Authority Platform. Click here to get the book

A special thanks to Jeff for putting so much energy and innovation into the mattress industry. 

Nationwide Help Center 

Nationwide Marketing Group has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers.

For Dos Marcos listeners seeking expert advice as they navigate the changing environment, we have an email address for you to use: help@nationwidegroup.org.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Doorcounts

Join us in welcoming our new sponsor, Doorcounts!

Foot traffic is expensive. Do you know what’s more costly? We call it “Track Lack.”

If you lack the ability to track who’s coming into your store and what happens while they’re there (and after they leave), you could have a severe case of “Track Lack.” 

Doorcounts is a tracker and a connector. Doorcounts Connects: 

1. A smart camera to a CRM database. 

2. Every customer to a salesperson.

3. Better insights to your business decisions. 

4. More sales to grow your business faster.

Here’s how Doorcounts works:  1) a camera sends a photo to the next salesperson’s smartphone. 2) the salesperson then records details in a CRM database and upboard from their phone 3)  actions can be automatically scheduled and/or fulfilled 4) you never miss another sales opportunity. 

We’re really excited to partner with Doorcounts. Check out Doorcounts.com today and tell them Dos Marcos sent you! 

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

Hosted by Mark Kinsley and Mark Quinn.