All posts by Dos Marcos

The galaxy's greatest mattress podcast.

Scary Misinformation vs. Expert Business Answers

A scary trend has emerged.

Business leaders are navigating uncertainty and searching for help.

They’re asking friends and family for advice. Or seeking answers from other business owners. They’re often getting incorrect information that’s potentially damaging.

As you navigate government programs to keep your business alive, you need expert guidance. Not hearsay.

In this episode, Mike Whitaker takes listeners through the expert resources Nationwide Marketing Group has put together.

Mike Whitaker, Nationwide Marketing Group

This bank of vetted, credible resources and guidance is available to all retailers. Not just Nationwide members.

You can access information about the Payroll Protection Program, Families First Coronavirus Response Act, and much more.

Also, for Dos Marcos listeners seeking specific advice, we have an email address for you to use: help@nationwidegroup.org.

Send an email to that address, give the team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.

Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,200 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

At the end of this episode, we played this song from GoodBed.com founder and CEO Michael Magnuson. Thanks, Mike! We love the creativity and positivity during a difficult time.

How to Spend Your Time: Tiger King, Live Chat, and E-commerce

Many mattress stores are closed, or at a minimum, adjusting business practices to comply with social distancing and shelter-in-place mandates.

As a mattress retailer, what should you be doing right now? How should you invest your time? Jennifer Danko is the Vice President of Technology for Nationwide Marketing Group and the founder of Site on Time

Jennifer Danko

Jennifer has tips on how to invest your time and where to place your focus: live chat and selling online are the two biggies. 

Beyond setting up live chat to engage with customers on your site and getting your website ready to sell, Jennifer provides some valuable insights on how Google and other search engines are showing local search results. There are steps retailers can take to be visible when local customers search for products. Be sure to listen to the tips on Google Shopping and how it can impact your business.

Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

At the end of this episode, we played this song from GoodBed.com founder and CEO Michael Magnuson. Thanks, Mike! We love the creativity and positivity during a difficult time.

How Retailers and Mattress Industry Are Responding to COVID-19

Responses to the coronavirus pandemic are widespread.

Mattress factories are shutting down. Retailers have closed stores. Some suppliers are stopping production on raw materials. 

In this episode, Dos Marcos talk about the responses from the mattress industry.

We’re working to keep the you connected and informed during this difficult time. 

PureCare is producing Twin and TwinXL mattress protectors for the medical industry. Many times PureCare is selling products at cost to help with the efforts.

Sweet Dreams Mattress & Furniture in Lake Norman, North Carolina is getting creative with how they are serving members. Here are some highlights and you can click here to watch their heartfelt message.

  • Shopping by appointment so people can be the only one in the store. 
  • Dropping deliveries at customers’ front door. 
  • Using trucks to deliver food and supplies to those in need. 
  • Selling office furniture for people who need to set up a work space from home. 

Trent Bedding in Bowling Green, Kentucky is on a mission to make one person smile every day and has launched a Local Business Challenge that encourages engagement to build local businesses social media presence and stay top of mind.

Englander, Avocado, and Heritage Sleep Concepts have factories sewing face masks.

SSB donated 10,000 mattresses to New York City hospitals and medical facilities.

Malouf has been donating to food pantries in need.

Tempur Sealy is building mattresses for medical facilities and producing Tempur material for use in CT and X-ray scanning equipment

To keep tabs on what’s happening with members, Nationwide Marketing Group gathered survey results from 633 respondents.

Here are some highlights:

• 42% reduced store hours

• 97% are doing more to be sanitary

• 74% plan to rehire all their staff once they’re able

Also, Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers.

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

At the end of this episode, we played this song from GoodBed.com founder and CEO Michael Magnuson. Thanks, Mike! We love the creativity and positivity during a difficult time.

Surviving the San Francisco Lockdown with Michael Magnuson

San Francisco has been on lockdown for more than a week. Non-essential businesses are closed.

The tech capital has implemented a mandated work from home policy. Many people in the service industry have already lost their jobs. 

Residents are adjusting to a new reality that allows dog walking and ordering takeout food, but doesn’t allow going to a hair salon or playing frisbee.  

Living inside the unprecedented shelter in place mandate is Goodbed.com founder and CEO Michael Magnuson. Find out what’s it like for Magnuson, his wife, and two kids to adapt to the citywide lockdown. 

Also, you’ll get Mike’s perspective on where mattress retailers can focus their time and attention during the coronavirus pandemic.

On a side note, the lockdown has produced countless examples of creativity and kindness. One such example is an original song Magnuson produced. Don’t be afraid to get up and dance to Shelter in Place

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

Positivity During a Pandemic with Nationwide’s Jeff Rose

Coronavirus concerns are crippling the global economy and causing major disruptions in business.

We can’t choose the circumstances, but we can choose how we respond.

So, what are some positive steps you can take in an environment filled with uncertainty?

Jeff Rose from Nationwide Marketing Group joined Dos Marcos to talk about how they’re serving members and responding to the conditions the coronavirus is creating.

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

Coronavirus Concerns and Art Van’s Widespread Sickness

The International Sleep Products Association cancelled ISPA Expo 2020 due to reduced attendance stemming from coronavirus concerns.

What does the fear and uncertainty mean for those in the mattress business?

Meanwhile, Art Van is facing its own form of sickness. The retailer has filed Chapter 11 bankruptcy.

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

7 Steps to Developing Leaders in Your Mattress Business

Over the past few weeks, Mark and Mark have spoken to dozens of mattress store owners. They noticed two major themes:

  1. Finding good employees is tough.
  2. Developing employees into leaders is difficult. 

With those challenges in mind, Dos Marcos outlined a playbook for attracting good employees, creating a winning culture, and developing leadership in your organization. 

  1. Begin with why.
  2. Become a magnet for good people. 
  3. Use the quadrant of development for training employees. 
  4. Create organizational pillars. 
  5. Think big.
  6. Be consistent over time.
  7. Repeat. 

This is the employee development quadrant Dos Marcos talk about:

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

Mattress Mack’s Speech About Donald Trump and Being Relevant

Mattress Mack took the stage at Nationwide’s Primetime event in Houston, Texas.

He told stories about meeting Donald Trump, being relevant in the age of mobile phones, and praying with customers in their homes.

Dos Marcos reflected on Jim McIngvale’s words of wisdom and warning to those in the room.

Here are notes from Mack’s session:

Above all else, customers want convenience.How do I turn those customers who like what we’re doing in the community into buying customers?

Would the customer miss you if your store went out of business?

Average income in a 5-mile radius of Gallery Furniture is $26,000. Decided to start an accredited high school, trade school, and a free child care program for employees.

When his beloved Houston Astros went to the World Series, Mack placed one of the largest monetary bets on a single team in sports history. During that process he spent time with the employees from Bleacher Report and Draft Kings. He noticed their phone is their office. Bleacher Report’s oldest employee is 24 years old. If you’re not relevant on mobile devices you’ll probably be out of business.

Be relevant to your customers every single day.

What have I done for customers lately that’s personal, significant, and unexpected?

Mack told the story of a dying man’s wife who couldn’t get a lift chair for her husband. It was going to take two weeks to deliver. His wife called Gallery Furniture and Mack’s crew had it delivered in two hours. But that wasn’t what was most impressive. The two delivery drivers got down on their knees and prayed with that man and wife for his health and comfort.

Mack talked about meeting Donald Trump and said no matter what your politics Trump knows how to narrow down a message and make it stick. Jeb Bush wrote 90 thoughtful pages on immigration reform. Donald Trump said Build a Wall.

Business owners need to get clear on their message and make it memorable and repeatable.

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

How to Capture Bigfoot and Get Free Rides in Maseratis

Dos Marcos made their second appearance on stage at Nationwide’s Primetime event.

There was a bigfoot DJ, Chad Fischer wrangling the beast, all-white clothing, rapping, and two giant gold chains. 

All that happened before the speech officially started. 

A HUGE thanks to the amazing team at Nationwide, Astronaut Mike Massimino, Mattress Mac, all the Nationwide members who welcomed us, Harry Roberts for the pre-speech pep talk, and Grant Webb for the fabulous music. 

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

Crushing Casper’s Plan for a $1.1 Billion IPO

Casper announced plans to take the company public.

Shortly after the D2C mattress company released its S-1 the projected valuation dropped. And dropped again. With opening share prices at $12, the value of the the self-proclaimed “unicorn” was slashed to less than $500 million.

The investment community appears to be questioning the viability of a company that is projected to lose more than $90 and has limited hope for a profitable future.

They’ve also noted how Casper doesn’t produce its own products. 

Dos Marcos break down the big news and talk about how, no matter what happens, Casper has permanently changed the mattress industry. 

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.