Serta Simmons Explains COVID Killing Mattress Tech

Can a mattress kill COVID?

Dos Marcos chatted with team members from Serta Simmons Bedding about their new HeiQ Viroblock™ technology.

On the show you’ll hear from Sheri McGuire, Vice President of Advanced Technology, and Gregg Schweir who is Head of Innovation with SSB. SSB partnered  with Switzerland-based HeiQ Group to create the antiviral mattress.

HeiQ Viroblock technology has previously been approved by the European Medical Device Directive for antiviral use in medical personal protective equipment such as N95 equivalent mask.

The big question now: if these mattresses end up on retail floors, what will salespeople be able to say? Can they make claims?

Listen to find out more about a possible trend that could emerge in the mattress world. 

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