Serta’s New iComfort Mattress Line

Serta invited Dos Marcos to tour the new iComfort roll-out at summer market.

How did the bedding major make the product demonstrable? Will that display system get the message across to consumers?

Are the feels good? How about the step-up story and visual merchandising?

Get the inside scoop.

Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.

Be sure to sign up for Nationwide Primetime, coming up August 17-20 in New Orleans. Dos Marcos will be speaking. This event is one of the best ways to invest in your business. You will walk away inspired and ready to go big!

Also, thanks to our sponsor, PureCare. PureCare recently launched its Zensory Weighted Blankets and Duvets, which Sarah Bergman talks about in this episode.

PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award

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